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Top Ways To Optimize WordPress Website For Higher Ranking

Top Ways To Optimize WordPress Website For Higher Ranking

Search engine optimization is known as SEO. It’s a set of procedures that will increase the probability that someone will discover your website through a Google search. Even the most knowledgeable bloggers and website owners may become confused by SEO since it is a complicated topic.

Google uses these components to assess the relevance of your website in search results. You may utilize your main keywords to build title tags and headers that are optimized with WordPress. Without knowing any code, you may build up your optimized headers and title tags using WordPress.

Additionally, WordPress SEO services in India help brands boost their store ranking and reach. Thus, in this blog, we will explore the ways you can utilize to enhance your store’s SERP visibility. 

Techniques To Improve WordPress Website Ranking

Conduct Extensive Keyword Research

Before creating content, thoroughly research keywords related to your topic, and identify terms your audience might use when searching. Use tools to find popular and relevant keywords, helping your content get discovered online. This simple step enhances the effectiveness of your communication and boosts visibility on search engines.

Implement WordPress Sitemap

A WordPress Sitemap, in XML format, lists your website pages, aiding search engines in navigation and content indexing. MonsterInsights is a top WordPress Analytics plugin, available for free. XML files are machine-readable, facilitating search engine bots. 

Unlike HTML sitemaps for  vlone  users, XML sitemaps guide search engines, providing metadata and URLs. Essential for website visibility, sitemaps assist bots in finding and indexing pages, crucial for new or less-linked blogs. Submitting sitemaps to Google and Bing is encouraged, particularly for established businesses or large websites, directing bots to key pages.

Optimize WordPress images

Optimize WordPress site for speed by serving images through a Content Delivery Network (CDN). CDNs are global networks of servers that enhance content delivery, reducing loading times for visitors. Compress images to reduce file size, either with plugins or tools like TinyPNG. 

Resize images in the WordPress core settings, and clean up your media library to improve site performance. Back up your website before media library cleanup, and choose between manual or automatic cleanup methods.

Enable breadcrumbs

Breadcrumbs are essential website links found at the top or below the navigation bar, aiding users in tracking their location on a site and the distance from the homepage. 

Notably, Google now uses    gallery dept  breadcrumbs in search results, influencing SEO. Three common types include hierarchy-based, attribute-based, and history-based breadcrumbs. These contribute significantly to SEO by enhancing user experience, pleasing Google algorithms, and reducing bounce rates.

Install an SSL certificate

Installing an SSL certificate has become crucial for website owners ever since Google made HTTPS a ranking factor. Not only does an SSL certificate authenticate and encrypt information, but it also plays a role in boosting your site’s Google ranking. 

If you are experiencing a drop in rankings, it might be because Google is penalizing you for not adhering to internet safety protocols. For WordPress users, installing SSL certificates can be done effortlessly with plugins like Really Simple SSL, which automates the process and ensures proper HTTPS implementation.

Local SEO

Local SEO boosts businesses in their area by enhancing online visibility. Updating Google profiles, using local keywords, and creating relevant content increases the chances of appearing in search results. 

Any local business benefits. Over 75% of people in the US, France, Germany, and the UK rely on Google for local searches, making it crucial for businesses.

Maintain The Content Consistency

Creating valuable, authoritative content is crucial for high search engine rankings, particularly in SEO marketing. Tailor your content to your target audience to boost site traffic, enhancing authority and relevance. 

Focus on specific keyword phrases for each page, and avoid targeting multiple unrelated phrases on one page. Integrate keywords naturally into URLs, titles, and headings, ensuring readability. 

Emphasize quality content, incorporating your experiences and expertise to stand out amid the vast AI-generated content. This builds credibility, engages users, and aligns with search engines’ goals for improved SEO.

Choose An SEO Plugin

Pick an SEO plugin for better website performance. These tools enhance your site’s visibility on search engines, helping more people find your content. Look for plugins that offer user-friendly features and optimize WordPress easily. This boosts your online presence and improves search engine rankings.

Check WordPress Site Visibility Settings

Verify your WordPress site’s visibility settings. Ensure your website is set to “Public” for it to be visible to everyone. If set to “Private,” only authorized users can access it. Adjusting these settings ensures your site is visible to the intended audience, maximizing its reach and impact.


Thus, in this blog, we have explained the top ways to optimize your WordPress site ranking. By practicing the above-mentioned techniques, you will be able to secure a high position on SERP. 

Additionally, hire an eCommerce SEO agency like MakkPress Technologies that helps businesses boost their search engine ranking through SEO tricks. MakkPress Technologies has a team of SEO experts who have over 10 years of experience in optimizing e-commerce stores with SEO.

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