Mark Emmert receiving contract extension as NCAA president ought to draw disappointment however not shock

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The hilarious announcement was made Tuesday night time, however the response was even funnier. Buried in a press launch blasted out after 9 p.m. ET, the NCAA disclosed that its Board of Governors had unanimously voted to lengthen NCAA president Mark Emmert’s contract by two years by way of Dec. 31, 2025. Hahaha. However I genuinely did not perceive the preliminary response on Twitter, which appeared to be disappointment blended with … shock.

How might anybody be shocked?

Emmert’s extension, although clumsily timed, is simply concerning the least-surprising factor on the earth in case you perceive how these things works. Why anyone discovered it arduous to consider that the Board of Governors would need to hold him in energy is far more hysterical than the Board of Governors truly voting to maintain Emmert in energy.

He is excellent for them!

It is a man who traded his soul years in the past for a multimillion-dollar annual wage — somebody who sacrificed his integrity to guard, as a lot as he can, the established order. Do not ever overlook: simply because you suppose he is horrible at his job doesn’t suggest they suppose he is horrible at his job. In fact, Emmert has ceaselessly been doing what these individuals need him to do, which is, amongst different issues, stall on any significant reform in terms of title, picture and likeness rights for student-athletes. Have there been blunders alongside the best way? Sure, too many to rely — most lately the debacle that was how the 2021 NCAA Division I Girls’s Basketball Event was funded and run, which makes the timing of this announcement, at greatest, tone deaf. However, blunders and all, the Affiliation’s high governing physique is more than pleased to proceed to pay Emmert properly as a result of he is prepared to be the face of their grasping needs.

He is a snug whipping boy. It is so simple as that.

I imply, do you actually suppose a Board of Governors largely comprised of college presidents and chancellors truly need student-athletes having fun with true title, picture and likeness rights when one byproduct of that will be cash that usually goes straight to colleges as an alternative going on to gamers? 

Please.

So what they do is proceed to make use of a president who’s prepared to publicly peddle nonsensical causes for why student-athletes nonetheless do not have smart title, picture and likeness rights in April 2021. Emmert fights their battle within the mild whereas they delay reform so long as attainable and principally stay within the shadows.

“As we’ve beforehand famous, we acknowledge the significance of taking swift, acceptable motion to modernize our guidelines,” learn Tuesday’s assertion from the Board of Governors. “We additionally should collaborate with Congress to create a authorized and legislative framework on the federal degree to assist title, picture and likeness inside the context of upper training.”

That. Is. A. Lie.

The NCAA most actually does not should collaborate with Congress to modernize title, picture and likeness guidelines. The NCAA has created a bazillion guidelines through the years with out collaborating with Congress — guidelines about what coaches can and can’t do, guidelines about what gamers can and can’t do, guidelines about what boosters can and can’t do, so on and so forth. If the NCAA needed to modernize title, picture and likeness guidelines, it might’ve finished so years in the past with actually zero enter from Congress. So when the NCAA insists it “should collaborate with Congress” on title, picture and likeness guidelines, that is simply the NCAA hoping you are dumb sufficient to consider it. And since Mark Emmert is okay with being the face of that lie, his contract will get prolonged by way of the top of 2025.

Do I perceive the frustration from the plenty?

In fact.

The shock, nevertheless, is naivety at its most interesting.

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